Big Idea 2015: How Digital and Health Will Converge for a Better You


When I was growing up, my father helped kindle my passion for innovation and technology. He was a high-ranking executive at AT&T and used our family dinner table as a focus group. I remember how excited I was when he showed me and my sisters the new Trimline phone, which I thought was really cool because it had push buttons instead of a rotary dial!

Today, as the CEO of Campbell, I’m just as intrigued by the convergence of innovative digital technology and the consumer’s increasing focus on health and well-being because it has implications for consumers and our industry. The convergence of these two trends is accelerating the rise of “quantified lives” or as Time magazine called it recently, the “quantified self” movement.

Whatever you call it, this movement will be a powerful force in 2015 and in years to come… a force that will shape people’s lives and…

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